Travel Channel

branding

This was a unique branding exercise in which we had the opportunity to work with our friends at Travel Channel to expand upon their identity– primarily to help figure out a shape to contain the logotype and become the basis for a more memorable graphics system. After exploring hundreds of designs, we focused in on the modified arrow, which happens to pair perfectly with the tagline: “Travel Moves You”. Although the process started in a flat color world, we eventually settled on a graphic 3d approach to signify a bigger change and create more richness. The result is a crisp, colorful, concise package that creates an ownable space across platforms for Travel Channel to live.