event package

Capacity is proud to be the design partner for the PromaxGames 2018 Summit, held in San Francisco. We had a blast working with all the Promax folks as the project itself took on a life of its own and became much more ambitious than we originally intended — which was entirely self-imposed, and driven by the enthusiasm and creativity of the team — as we took a wide open creative brief and infused it with some fun storytelling and conceptual technical goals…

We built the opening titles primarily in Unreal Engine, which we felt was a fitting move for a gaming conference and also an inspiring challenge for the team. Even though it never had to exist in a playable format, we built the scenes to be functional and even acted some of them out in engine with a controller. It was so much fun to create a stylized interpretation of a game-inspired SF cityscape and be able to run around in it with our custom characters! The resulting title sequence, along with the supporting conference backdrops and promotional toolkits, are a labor of love which we are so excited to share with the community.

We sincerely look forward to doing more work like this, and we’re excited to see what the future holds! Many thanks to our partners at PromaxGames for the opportunity to make cool stuff together and to Echolab for adding amazing sound design to our custom track!

UPDATE: We’ve posted a behind-the-scenes / process video for this project — check it out!