Northwestern Mutual

legacy spot

We teamed up with our buddies at Olson to create a typographically-driven ad campaign which uses the stylized Romanesque capital from the Northwestern Mutual logo as the physical and conceptual inspiration for a multi-platform branding structure. Each spot plays out in one continuous camera move as the column builds upward from its foundation. The type, carefully integrated into each successive layer, tells the story of NM’s “Foundation for Life.”