NAT GEO

branding

We’ve partnered with the amazing folks at NGC on several different projects. This montage is a cross section of some of the on-air branding that we’ve collaborated on, including menus, night openers, a lower third system, event packaging and other navigational graphics. The primary thread between all of these elements is the the radially evolving logo border, which we developed as a kinetic brand component. We won’t get into all of our reasoning for it here; let’s just say it’s pretty conceptual. ; ) Special thanks to Andy, Carla, Stos, Jeremy and all our friends over at NGC.