NBC

legacy rebrand

Our 2006 rebrand of NBC, developed in collaboration with NBC Magic, still holds a special place in our hearts. The peacock feather / mouse pointer quickly became a constant, recognizable thread throughout all of the packaging. It was used to access information, select characters, and navigate between shows before plugging back into the peacock logo to tie up every promo, bumper, night opener and every other brand-related on-air element.